Don’t ever guess the keyword for your website. Keyword is heart of your website. Some people create websites blindly and the guess the suitable keywords. They don’t know how many people are interesting in their websites. They don’t know who their competitors are.
Before you create a website, you must do the keyword research first.
What is Keyword Research?
1. How many people are typing into search box for target keyword?
2. Are those who search the keywords looking to buy something or just to get information?
3. Who are your competitors and what is their Page Rank for those keywords?
1. How many people are typing into search box for target keyword?
You will be wonder when you see people type different keywords to find the same thing.
We can see Keyword frequency by using one of Google Tools.
https://adwords.google.com/select/KeywordToolExternal
That tool is run by Google, so it's a great way to know what things people are typing
into Google.Type “spectacles” in the box and click the “Get keyword ideas” button and
you'll get more keywords related to “spectacles” than you could ever think of yourself.
Here's a printscreen of keyword tool for “ Spectacles”.
Make sure to select “Exact” from the “mach type” drop-down box in the upper right corner.“Exact” means exact number for the keyword you choose.
“Broad” means combine number for the keyword you choose.
The default is broad. Broad number is always higher than Exact.
Now, you know that how many people are searching for those keywords.
List down the keywords that you want to target.
2. Are those who search the keywords looking to buy something or just to get information?
If your site got thousands of visitors a day but nobody wanted to buy what you were selling, it is useless.People use internet for two purposes.
-To get information.
-To buy somethings.
I give you the tools which give you probability to buy somethings. Don't only depend on this tool. You also can consider yourself.
http://adlab.msn.com/Online-Commercial-Intention/Default.aspx
Let’s go last question.
3. Who are your competitors and what is their Page Rank for those keywords?
Ok, now you already have chosen your target keyword. So, you must know your competitors level.
You can do it in two ways.
-Do It Yourself manually
-Ask expert software do it for you.
Do it yourself.
You go to Google.com. Type your target keyword in search box. You will see the top 10 websites in first page.
-copy the exact URL in first position of google result.
-go to this PR Checker site: www.prchecker.info.
-paste the URL into the box.
You will know the PR value of the website in first position. List down that PR value in a excel sheet.
You carry on other 9 URL same things like first one. After you got 10 PR value of 10 websites, you average it.
If the average value is above 4, forget it. Many professional websites are targeting for that keyword. It will be very difficult to get in first page.
If the average PR value is between 3 and 4, it is still difficult. You can try it but it will take more than a year to get into first page.
The best average PR value is less than three.
You can try to get into first page within a year.
You also can know who are linking to your competitors to get high PR value.
-Go to www.yahoo.com
- Type “ link: competitor’s URL” in Yahoo search box.
Example:
You will see how many links your competitors have.
2. Ask experts to do it for you.
You can email me to do the keyword research for you.
I will do it freely for you.
I will send you back your competitor’s PR values, average PR value, back links.
